Align Tech Ltd – Terms of Service
Last updated: July 2026
Welcome to Align Tech Ltd ("Align", "we", "our", "us"). These Terms of Service ("Terms") govern your access to and use of align.tech (the "Website"), the Align platform, and any related software, applications, APIs, and materials we provide (together, the "Services").
By accessing or using the Website or the Services, you agree to these Terms. If you are entering into these Terms on behalf of an organisation, you confirm that you have authority to bind that organisation. If you do not agree, please do not use the Website or the Services.
Where you have entered into a separate written order form or subscription agreement with us (an "Order Form"), that agreement governs your use of the Services and prevails over these Terms to the extent of any conflict.
1. Who We Are
Align Tech Ltd
A company registered in the United Kingdom.
Email: [email protected]
We build software that helps engineering teams capture, structure, and trace decisions across their SDLC.
2. Use of the Website and Services
You agree to use the Website and the Services only for lawful purposes and in accordance with these Terms.
You must not:
- use the Website or Services in any way that violates applicable laws
- attempt to gain unauthorized access to any systems or data
- interfere with the operation or security of the Website or Services
- scrape, harvest, or collect data for commercial purposes without permission
- use the Website or Services to distribute harmful or malicious content
- reverse engineer, decompile, or attempt to derive the source code of the Services, except to the extent permitted by applicable law
3. Account Registration and Communications
If you create an account or contact us:
- You provide consent for us to store your email address or other provided information.
- You are responsible for maintaining the confidentiality of your account credentials and for all activity under your account.
- We may send you product updates, announcements, and service communications.
- You can unsubscribe from marketing communications at any time by emailing [email protected].
4. Intellectual Property
All content on the Website and in the Services - including text, logos, branding, graphics, designs, whitepapers, trademarks, software, and software concepts - is the property of Align Tech Ltd or its licensors.
You may not copy, distribute, reuse, or modify any of our content without written permission.
The Align name and logo are trademarks of Align Tech Ltd.
The Align Whitepaper and related Decision Graph concepts are proprietary to Align Tech Ltd.
Where you provide us with suggestions, comments, or other feedback about the Services, you grant us a perpetual, royalty-free licence to use that feedback to improve the Services, without identifying you as the source without your consent.
5. No Professional Advice
All information on the Website, including the whitepaper, is provided for informational purposes only. It does not constitute engineering, legal, regulatory, or professional advice.
6. Fees, Billing, and Cancellation
6.1 Plans and Pricing
Align is currently onboarding Pro customers directly, ahead of published retail pricing. Plans and applicable limits are communicated to each customer at the start of their engagement. Once retail pricing is published, it will appear at align.tech/pricing-details and may be updated from time to time in accordance with section 6.6.
6.2 Pro Access
Pro accounts receive free access to the Align platform ahead of published retail pricing. No credit card is required. Specific usage limits (including user count and monthly decision volume) are communicated per tenant at the start of the engagement. We reserve the right to modify these access terms with 30 days' notice to affected tenants.
6.3 Paid Subscriptions
When paid subscription plans are made generally available, they will be billed via Stripe, our payment processor, on the terms published at that time. Specific rates applicable to your account will be shown in your account billing dashboard. Accounts onboarded before general availability will receive the pricing terms agreed with them at signup.
6.4 Payment
All payments are processed securely by Stripe. Align does not store your full credit card details. By subscribing to a paid plan, you authorize Stripe to charge your chosen payment method on a recurring basis.
You are responsible for keeping your payment information current. If payment fails, we may suspend access to paid features after a reasonable grace period.
6.5 Cancellation and Refunds
You may cancel your paid subscription at any time from your account settings or by contacting [email protected]. Upon cancellation, your subscription remains active until the end of the current billing period. No partial refunds are provided for unused time within a billing cycle.
After cancellation, your account reverts to the Pro or free tier (as then in effect). Your data is retained for 30 days to allow for re-subscription or export, after which it may be deleted in accordance with section 15 and our Privacy Policy.
6.6 Price Changes
We may change our pricing with at least 30 days' written notice (via email or in-app notification). Price changes take effect at the start of the next billing cycle following the notice period. If you do not agree to a price change, you may cancel before it takes effect.
7. Align Platform Services
When using the Align platform, you agree that:
- You will use the Services in accordance with applicable laws and your organisation's policies
- You are responsible for the accuracy and appropriateness of content you submit
- You will not attempt to circumvent security measures or access other tenants' data
- We may collect telemetry data as described in our Privacy Policy to improve the Services
- AI-assisted features may process your content to extract and analyse decisions, subject to sections 8 to 11
- You retain ownership of your decision content; we obtain a non-exclusive licence to process it solely for the purpose of providing the Services to you, and this licence terminates upon account deletion or service termination
Additional terms may apply for specific features or enterprise agreements.
8. Confidentiality
Each party may receive confidential information of the other in connection with the Services. We treat the content you submit - including your engineering decisions, architectural rationale, and system design information - as your confidential information.
Each party agrees to keep the other's confidential information confidential and to use it only as necessary to perform under these Terms, except where disclosure is required by law or the information is or becomes public through no fault of the receiving party. These obligations continue after these Terms end.
9. Data Protection
Where we process personal data on your behalf in providing the Services, you are the data controller and we are the data processor for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
For platform and enterprise customers, this processing is governed by a written Data Processing Agreement (DPA) that forms part of your Order Form and reflects the requirements of Article 28 of the UK GDPR. A copy of our DPA is available on request at [email protected]. We process personal data only in accordance with your documented instructions and the DPA.
Our handling of personal data associated with the Website is described in our Privacy Policy.
10. Sub-processors and AI Processing
We use a limited set of sub-processors - including cloud hosting providers and third-party artificial intelligence providers - to deliver the Services. A current list of sub-processors is available on request and, for platform customers, is set out in the DPA. Where we add or replace a sub-processor, we give notice and you may object on reasonable data-protection grounds.
We do not use your content to train, fine-tune, or otherwise improve any machine learning or artificial intelligence model that is made available to any third party or to any other customer. Where your content is transmitted to a third-party AI provider, it is solely to return a result to you, and we require those providers not to retain your content beyond what is necessary to do so or to use it for model training. We may create and use aggregated, anonymised statistical data that does not identify you, any user, or any data subject and cannot reasonably be used to reconstruct your content.
11. Security and Breach Notification
We implement and maintain appropriate technical and organisational measures designed to protect your content against unauthorised or unlawful processing and against accidental loss, destruction, or damage, taking into account the state of the art and the nature of the data, consistent with Article 32 of the UK GDPR.
If we become aware of a personal data breach affecting your content, we will notify you without undue delay and provide the information reasonably necessary for you to meet your own notification obligations. For platform customers, specific breach-notification timeframes are set out in the DPA.
12. Disclaimer of Warranties
Except as expressly stated in an Order Form, the Website and the Services are provided "as is" and "as available", without warranties of any kind, express or implied, to the fullest extent permitted by law.
We do not guarantee:
- accuracy
- availability
- completeness
- reliability
- performance
The Services use automated and artificial intelligence techniques to identify, extract, summarise, and relate decisions. Such output may be incomplete or inaccurate, and you remain responsible for verifying it before relying on it. Your use of the Website and Services is at your own risk.
13. Limitation of Liability
Nothing in these Terms limits or excludes either party's liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be limited or excluded by applicable law.
Subject to the paragraph above, to the fullest extent permitted by law:
- neither party will be liable for any indirect, incidental, special, consequential, or punitive damages, or for loss of profits, revenue, business, or data, arising from your use of the Website or Services; and
- our total aggregate liability for all claims arising out of or relating to the Website or Services will not exceed the total fees paid by you in the 12 months preceding the claim, or, where you have paid no fees, £100.
Some jurisdictions do not allow certain limitations of liability. In those cases, these limitations apply only to the extent permitted.
14. Term, Suspension, and Termination
These Terms apply while you use the Website or the Services. Your subscription term, if any, is set out in your Order Form.
Either party may terminate for material breach that is not remedied within 30 days of written notice. We may suspend access to the Services where required to protect the security or integrity of the Services, where payment is overdue after notice, or where use breaches these Terms. On termination, your right to use the Services ends and the processing licence in section 7 terminates, subject to section 15.
15. Data Export and Deletion
During your subscription and for 30 days after termination or expiry, we will make available a facility to export your content in a structured, commonly used, and machine-readable format. After that period, we will delete or return your content in accordance with the DPA and our Privacy Policy, unless applicable law requires us to retain it.
16. Third-Party Links
Our Website may contain links to third-party websites or resources. We do not control and are not responsible for the content or practices of those websites.
You access third-party links at your own risk.
17. Governing Law
These Terms are governed by the laws of England and Wales. Any disputes arising out of or relating to these Terms shall be resolved exclusively in the courts of England and Wales.
18. Changes to These Terms
We may update these Terms from time to time.
The "Last updated" date at the top reflects the latest version.
For minor changes, your continued use of the Website or Services after changes are posted constitutes acceptance of the updated Terms. For material changes affecting paying customers, we will give reasonable prior notice and, where required, obtain your affirmative acceptance before the changes take effect.
19. Contact Us
If you have questions about these Terms or anything on this website, contact:
